L’Oréal China tackles biodiversity with “Make-Up for the Planet” campaign Post date August 11, 2021 By Miranda Yuan In Creative Works Tags Video Beauty & Cosmetics E-commerce Environment Weibo Xiaohongshu (RED)
Kuaishou leverages China’s Olympic enthusiasm with papercut video Post date August 3, 2021 By Miranda Yuan In Creative Works Tags Video Entertainment Short Video Sport & Fitness Social Media Weibo Xiaohongshu (RED)
Chinese social media goes crazy for International Museum Day Post date May 18, 2021 In News Tags Art & Culture Livestreaming Platforms WeChat Weibo Xiaohongshu (RED)
Gucci encourages singles to celebrate love-themed 520 Post date May 18, 2021 By Emily Riddell In Creative Works Tags Fashion & Retail Luxury Short Video Valentine's Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Alibaba launches food recommendation platform amid China’s Foodie Festival Post date May 17, 2021 In News Tags Food & Beverage Marketing & Branding Platforms Weibo Xiaohongshu (RED)
Hair market booms as China’s hair loss concerns grow Post date May 13, 2021 In News Tags Beauty & Cosmetics Society & Culture Xiaohongshu (RED)
Peacebird & Coca-Cola’s hit campaign evokes nostalgia among post 90s Post date May 11, 2021 By Emily Riddell In Creative Works Tags Fashion & Retail Food & Beverage Livestreaming Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
L’Oréal Paris brings in $3.4m in a week at launch event for Douyin store Post date May 10, 2021 In News Tags Beauty & Cosmetics Short Video Marketing & Branding Platforms Douyin (TikTok) WeChat Weibo Xiaohongshu (RED)
Regulators warn 34 Chinese tech companies following Alibaba’s $2.8bn fine Post date April 14, 2021 In News Tags E-commerce Society & Culture Technology Platforms Weibo Xiaohongshu (RED)
How I cracked Xiaohongshu – China’s hottest social media platform Post date April 14, 2021 By James Ma In Opinions Tags Digital Society E-commerce Entertainment Short Video Technology Women in China Douyin (TikTok) Weibo Xiaohongshu (RED)
