L’Oréal Paris brings in $3.4m in a week at launch event for Douyin store Post date May 10, 2021 In News Tags Beauty & Cosmetics Short Video Marketing & Branding Platforms Douyin (TikTok) WeChat Weibo Xiaohongshu (RED)
Prada localises love for 520 (China’s Valentine’s Day) Post date May 6, 2021 By Miranda Yuan In Creative Works Tags Experiential Print Video E-commerce Gaming Love & Marriage Luxury Special Days Douyin (TikTok) WeChat Weibo
Women in China – social pressures, ‘She-Economy’ and media representation Post date April 29, 2021 In Exclusives Tags Exclusives - Video Documentaries Women in China Marketing & Branding Douyin (TikTok) WeChat Weibo
Beijing businesses issue $694m of discounts for 2021 shopping festivals Post date April 28, 2021 In News Tags Society & Culture Platforms Shopping Festivals Douyin (TikTok)
Businesses gear up for Shanghai’s ‘Five Five Shopping Festival’ Post date April 23, 2021 In News Tags Society & Culture Platforms Shopping Festivals Douyin (TikTok)
Starbucks’ Earth Day campaign trends on Chinese social media Post date April 22, 2021 In News Tags Environment Food & Beverage Marketing & Branding Douyin (TikTok) Weibo
Does Elon Musk’s Tesla really need marketing in China? Post date April 21, 2021 By Edison Xiong In Opinions Tags Automotive Livestreaming Short Video Technology Marketing & Branding Douyin (TikTok) WeChat Weibo
ByteDance’s new music streaming business to compete with Tencent & NetEase Post date April 21, 2021 In News Tags Entertainment Short Video Platforms Douyin (TikTok)
Chinese online users spend more time on short videos than messaging Post date April 21, 2021 In News Tags Short Video Society & Culture Platforms Douyin (TikTok)
Chinese football fans react to European Super League “earthquake” Post date April 20, 2021 In News Tags Society & Culture Sport & Fitness Douyin (TikTok) Weibo
