Aron is Head of Europe at The Silk Initiative (TSI). TSI is one of the world’s few Asia-based consumer goods brand consultancies sitting at the intersection of foresight, strategy, innovation, and creative development. Based in London, he leads TSI’s work for their clients based in the EU and UK.
Before joining TSI, he worked at Mindshare in both London and Shanghai. There he developed data-led marketing and brand strategies for a range of clients, including Nestle, Jaguar Land Rover, Dyson, and the New Zealand Tourism Board.
Originally from the United Kingdom, he has an MA from Cambridge University in Geography. When not working, he can be found improving his Mandarin, or writing about cultural happenings in China.