Top 9 personas amongst China’s Gen Z that marketers should watch out for in 2023 Post date January 19, 2023 By Qing Na In Exclusives Tags Gen-Z Digital Society Society & Culture Marketing & Branding Platforms Douyin (TikTok) Xiaohongshu (RED)
NetEase and CCTV build metaverse venue for Spring Festival Gala Post date January 17, 2023 By Sofia Sayers In News Tags Digital Society Society & Culture Technology Platforms Chinese New Year
TikTok to open stores in 12 countries after Spring Festival Post date January 16, 2023 By Sofia Sayers In News Tags Digital Society E-commerce Fashion & Retail Society & Culture Technology Marketing & Branding Platforms Douyin (TikTok)
Didi resumes new user registration for rideshares after 18-month ban Post date January 16, 2023 By Sofia Sayers In News Tags Automotive Digital Society Economy Technology Travel Platforms
Lancôme joins Kuaishou to unlock Chinese women who love football Post date January 12, 2023 By Qing Na In Creative Works Tags Beauty & Cosmetics Digital Society Society & Culture Sport & Fitness Women in China Marketing & Branding Platforms
ByteDance gives messaging apps a whirl with Wechat-like software ‘Douyin Chat’ Post date January 4, 2023 By Sofia Sayers In News Tags Digital Society Entertainment Technology Platforms Douyin (TikTok)
McDonald’s partners up with Chinese designer to create fast food fashion Post date January 1, 2023 By Qing Na In Creative Works Tags Entertainment Fashion & Retail Food & Beverage Marketing & Branding Platforms Weibo
How did Vivo’s cartoon campaign win over China’s younger audiences? Post date December 22, 2022 By Sofia Sayers In Creative Works Tags Culture Gen-Z Digital Society Society & Culture Technology Marketing & Branding Platforms
SHEIN’s exploration evolves into the online marketplace Post date December 21, 2022 By Yuhui Kong In News Tags E-commerce Fashion & Retail Marketing & Branding Platforms
Who are Chinese football fans’ favourite players, and why? Post date December 20, 2022 By Qing Na In Opinions Tags Digital Society Society & Culture Sport & Fitness Platforms Social Media Weibo
