POP MART wins over Chinese consumers with mystery toy boxes Post date December 15, 2020 In Creative Works Tags Video Art & Culture E-commerce FMCG Chinese New Year Shopping Festivals Singles' Day Social Media
YEATION’s anti-consumerism Singles’ Day campaign Post date November 19, 2020 In Creative Works Tags Video Beauty & Cosmetics Digital Society E-commerce Fashion & Retail FMCG Technology Shopping Festivals Singles' Day Social Media Weibo
Tencent replicates Pinduoduo’s successful group buying model with Xiao’e Pinpin Post date November 17, 2020 In Creative Works Tags Print Video Digital Society E-commerce FMCG Food & Beverage Technology Shopping Festivals Social Media WeChat
Xianyu highlights China’s growing demand for second hand items Post date October 29, 2020 In Creative Works Tags Video E-commerce Fashion & Retail FMCG Luxury Social Media Weibo
Tmall promotes brands in campaign for extended Singles’ Day shopping festival Post date October 20, 2020 In Creative Works Tags Print Video Art & Culture Beauty & Cosmetics Digital Society E-commerce Fashion & Retail FMCG Food & Beverage Luxury Sport & Fitness Technology Shopping Festivals Singles' Day Social Media Weibo
5 brands bringing Mid-Autumn Festival closer to Chinese consumers Post date October 1, 2020 In Creative Works Tags Print Video FMCG Food & Beverage Mid-Autumn Festival Traditional Festivals Douyin (TikTok) Social Media Weibo Xiaohongshu (RED)
Pinduoduo’s social group buying model wins over Tier 3 & 4 consumers Post date August 28, 2020 In Creative Works Tags Digital Society E-commerce Fashion & Retail FMCG Technology Social Media WeChat
JD Logistics’ drive for sustainable deliveries Post date July 23, 2020 In Creative Works Tags Beauty & Cosmetics Digital Society E-commerce Environment FMCG Technology Shopping Festivals Weibo
HEYTEA – A stylish milk tea and master of co-branding Post date July 17, 2020 In Creative Works Tags Experiential Print Fashion & Retail FMCG Food & Beverage WeChat Weibo
IKEA adapts to digitalisation with Tmall store Post date July 9, 2020 In Creative Works Tags Experiential Video Digital Society E-commerce FMCG Livestreaming Shopping Festivals Weibo
