GODIVA fires first shot at China’s Mid-Autumn Festival campaign with digital collectibles Post date August 10, 2022 In News Tags FMCG Food & Beverage Marketing & Branding Mid-Autumn Festival Traditional Festivals
Businesses embroiled in political turmoil as China takes hard line on Taiwan Post date August 5, 2022 In News Tags FMCG Food & Beverage Society & Culture Marketing & Branding Platforms Weibo
Chinese consumers become nostalgic as Sprite retires its classic green bottle Post date August 1, 2022 In News Tags Environment FMCG Food & Beverage Marketing & Branding Weibo
How has KFC’s “Crazy Thursday” bundle gained popularity in China? Post date April 14, 2022 In News Tags FMCG Society & Culture Marketing & Branding
How does cherry blossom pink once again become the “Spring Limited” colour for Chinese customers? Post date April 13, 2022 In News Tags FMCG Food & Beverage Marketing & Branding
Dove X McCafé: a soak in a coffee-scented bath Post date October 12, 2021 By Juliette Pitt In Creative Works Tags Beauty & Cosmetics FMCG Food & Beverage Society & Culture
Chinese snack brand Lyfen highlights issues facing young Chinese workers Post date September 29, 2021 By Qing Na In Creative Works Tags Gen-Z FMCG Food & Beverage Society & Culture Weibo
Walmart’s ‘Sam’s Club’ eager to take over the Chinese market Post date September 21, 2021 In News Tags FMCG Food & Beverage
Reach for the tissues – Campaign to rekindle romance amid record divorces Post date September 15, 2021 By Zi Wang In Creative Works Tags Gen-Z FMCG Love & Marriage Society & Culture
How Qingming traditions and COVID-19 dominated Tomb-Sweeping campaigns Post date April 1, 2021 In Creative Works Tags COVID-19 Print FMCG Food & Beverage Technology Travel Traditional Festivals Social Media
