Alipay spotlights transplant survivors in Ant Forest campaign Post date March 30, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
How Tmall turned trend marketing into a lived experience Post date March 25, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding
Rednote turns ‘pointless’ competitions into a platform feature Post date March 25, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms Xiaohongshu (RED)
2021 Chinese New Year campaigns – an overview Post date February 16, 2021 In Creative Works Tags Print Video Gen-Z Beauty & Cosmetics Digital Society Fashion & Retail FMCG Food & Beverage Gaming Love & Marriage Luxury Short Video Technology Chinese New Year Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Snooker hits a big break on short video platform Kuaishou Post date February 15, 2021 In News Tags Entertainment Short Video Sport & Fitness Platforms Douyin (TikTok)
1.14 Billion Watch Chinese New Year Gala Live Post date February 15, 2021 In News Tags Livestreaming Society & Culture Chinese New Year Douyin (TikTok)
Chinese New Year and its evolving traditions in modern China Post date February 11, 2021 In Exclusives Tags Exclusives - Video Documentaries Digital Society Chinese New Year Douyin (TikTok) WeChat
Livestreaming & VR take centre stage in 2021 Chinese New Year Gala Post date February 11, 2021 In News Tags E-commerce Fashion & Retail Livestreaming Society & Culture Platforms Chinese New Year Douyin (TikTok) Weibo
Two Chinese companies rank in world’s top self-driving vehicles Post date February 10, 2021 In News Tags Automotive
Tmall Global offers “nursery service” for brands entering China Post date February 10, 2021 In News Tags E-commerce Fashion & Retail Platforms WeChat
Dating app Tantan highlights generational divide about marriage Post date February 10, 2021 In Creative Works Tags Video Gen-Z Automotive Digital Society Love & Marriage Women in China Chinese New Year Social Media Weibo
Papa John’s targets Gen-Z with Chinese New Year campaign Post date February 9, 2021 In News Tags Gen-Z Food & Beverage Chinese New Year Douyin (TikTok) WeChat Weibo