The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Over half of Kuaishou users use video search function Post date April 22, 2021 In News Tags E-commerce Short Video Society & Culture Platforms
Starbucks’ Earth Day campaign trends on Chinese social media Post date April 22, 2021 In News Tags Environment Food & Beverage Marketing & Branding Douyin (TikTok) Weibo
China’s fake economy – e-commerce site Dewu pioneers authenticity service Post date April 22, 2021 By Emily Riddell In Creative Works Tags Gen-Z E-commerce Fashion & Retail Luxury Watches & Jewellery Marketing & Branding Platforms
Does Elon Musk’s Tesla really need marketing in China? Post date April 21, 2021 By Edison Xiong In Opinions Tags Automotive Livestreaming Short Video Technology Marketing & Branding Douyin (TikTok) WeChat Weibo
ByteDance’s new music streaming business to compete with Tencent & NetEase Post date April 21, 2021 In News Tags Entertainment Short Video Platforms Douyin (TikTok)
Chinese online users spend more time on short videos than messaging Post date April 21, 2021 In News Tags Short Video Society & Culture Platforms Douyin (TikTok)
Tencent plans to train 10,000 artificial intelligence teachers Post date April 20, 2021 In News Tags Digital Society Education & Knowledge Society & Culture Technology Platforms
Tesla brake failure protest at Shanghai Auto Show leads to online uproar Post date April 20, 2021 In News Tags Automotive Society & Culture Weibo
Chinese football fans react to European Super League “earthquake” Post date April 20, 2021 In News Tags Society & Culture Sport & Fitness Douyin (TikTok) Weibo
Meituan launches driverless takeaway delivery vehicle Post date April 19, 2021 In News Tags Automotive Technology
