Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
OSUGA launches shop in Shanghai, further normalising conversations around sex Post date December 20, 2022 By Yuhui Kong In News Tags Gen-Z E-commerce Society & Culture Women in China Marketing & Branding
Who are Chinese football fans’ favourite players, and why? Post date December 20, 2022 By Qing Na In Opinions Tags Digital Society Society & Culture Sport & Fitness Platforms Social Media Weibo
Pop Mart hosts first virtual toy art exhibition ‘Future Hypothesis’ Post date December 19, 2022 By Sofia Sayers In News Tags Digital Society E-commerce Entertainment Technology Marketing & Branding
Neiwai hops into CNY marketing with Peter Rabbit campaign Post date December 19, 2022 By Sofia Sayers In News Tags Entertainment Fashion & Retail Marketing & Branding Chinese New Year Traditional Festivals Weibo
Estée Lauder partners with Chinese TV series, tapping into Jubensha Post date December 19, 2022 By Yuhui Kong In News Tags Gen-Z Beauty & Cosmetics Society & Culture Marketing & Branding Platforms
C-pop artist Tia Lee jumpstarts #EmpowerHer women’s rights campaign Post date December 16, 2022 By Sofia Sayers In News Tags Gen-Z Entertainment Society & Culture Women in China Weibo
Chinese mental health apps gain traction as COVID cases surge Post date December 16, 2022 By Sofia Sayers In News Tags Gen-Z Health & Pharma Society & Culture Technology
Florasis opens first physical store as return of offline beauty retail becomes new battlefield Post date December 16, 2022 By Yuhui Kong In News Tags Beauty & Cosmetics Fashion & Retail Marketing & Branding
Tmall rolls out 3D snow party in metaverse, supporting real-time interaction Post date December 15, 2022 By Yuhui Kong In News Tags Digital Society E-commerce Technology Marketing & Branding Platforms Social Media
Bulgarian luxury brand By Far opens first flagship store in China Post date December 15, 2022 By Sofia Sayers In News Tags E-commerce Fashion & Retail Luxury Marketing & Branding
