The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Ayayi takes the lead in Moody’s colour contact lens campaign Post date May 10, 2023 By Sofia Sayers In News Tags Beauty & Cosmetics Digital Society Technology
Lancôme spotlights Chinese ceramics in eye cream campaign Post date May 10, 2023 By Miranda Jarrett In News Tags Beauty & Cosmetics Society & Culture Marketing & Branding
Navigating China’s sportswear fashion industry – an interview with John Gearing Post date May 10, 2023 By Qing Na In Exclusives Tags Gen-Z Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding
Baidu spices up smartphones with AI technology Post date May 10, 2023 By Qing Na In News Tags Digital Society Technology Marketing & Branding
Douyin tasks creators with labelling AI-driven content Post date May 9, 2023 By Miranda Jarrett In News Tags Society & Culture Technology Douyin (TikTok)
LinkedIn to shut down last remaining service in China Post date May 9, 2023 By Miranda Jarrett In News Tags Digital Society Governmental Technology Platforms
How did Taobao’s Maker Festival become a May Day holiday hit? Post date May 9, 2023 By Qing Na In Creative Works Tags Fashion & Retail Society & Culture Travel Marketing & Branding Platforms Shopping Festivals
China Mobile x Jay Chou’s 20-year collab enters metaverse Post date May 9, 2023 By Qing Na In News Tags Digital Society Fashion & Retail Technology Marketing & Branding Web3
Chinese watchmaker CIGA Design teams up with GQ Post date May 5, 2023 By Miranda Jarrett In News Tags Fashion & Retail Luxury Marketing & Branding
China’s dairy industry joins virtual human hype Post date May 5, 2023 By Miranda Jarrett In News Tags Digital Society Food & Beverage Technology Marketing & Branding
