The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Kuaishou heats up summer fashion with “spicy girl” competition Post date July 6, 2023 By Miranda Jarrett In News Tags E-commerce Fashion & Retail Technology Marketing & Branding Platforms
SK-II scores in female empowerment with interactive film Post date July 6, 2023 By Qing Na In Creative Works Tags Beauty & Cosmetics Fashion & Retail Society & Culture Women in China Marketing & Branding
Zuckerberg’s VR headset ambitions may not be welcome in China Post date July 6, 2023 By Miranda Jarrett In News Tags Society & Culture Technology
‘Unfinished apartment’ trend goes viral among China’s Gen Z Post date July 5, 2023 By Sofia Sayers In News Tags Gen-Z Digital Society Society & Culture
Meta and Tencent may join forces for VR headset expansion in China Post date July 5, 2023 In News Tags Digital Society Technology Platforms
Former Google China head launches AI start-up Post date July 5, 2023 By Miranda Jarrett In News Tags Digital Society Technology
Bilibili cools off in the summer heat with “Watermelon Field” in Shanghai Post date July 5, 2023 By Qing Na In Creative Works Tags Gen-Z Marketing & Branding Platforms Social Media
Tory Burch sets up summer pop-up shop in Shanghai Post date July 4, 2023 By Sofia Sayers In News Tags Entertainment Fashion & Retail Marketing & Branding
Marriott coins term “Native Explorers” to describe new travel trend in China Post date July 4, 2023 In News Tags Luxury Society & Culture Travel Marketing & Branding
LV coffee chain collab draws crowds and divides netizens Post date July 4, 2023 By Miranda Jarrett In News Tags Food & Beverage Luxury Travel Marketing & Branding Weibo
