Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Sushiro has let the wolf in Post date April 15, 2026 In News Tags Food & Beverage Marketing & Branding
Meituan Pharmacy builds a full-stack response to spring allergies Post date April 15, 2026 By Alastair Reid Schanche In Creative Works Tags Marketing & Branding Platforms
HappyHorse 1.0: the anonymous AI model that beat ByteDance? It was Alibaba Post date April 15, 2026 By Alastair Reid Schanche In News Tags Technology
Saturnbird is turning to nostalgia – and a globally recognised beagle – to refresh its spring marketing Post date April 14, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Balabala extends ‘Chinese Children’ series with focus on passion Post date April 14, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Withdrawal of subsidies begins to bite in China’s auto market Post date April 13, 2026 In News Tags Technology
Winona tackles pollen problems in brand film with Zhou Keyu Post date April 13, 2026 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Marketing & Branding
Maison Margiela in China: from niche import to cultural translation Post date April 10, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
Mixue Bingcheng turns a chance encounter into a scalable agri-support story Post date April 8, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Kling AI tugs at heartstrings with masterful Qingming short film Post date April 8, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding
