Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
For-me-ism: the term that’s become Rednote’s defining homelife trend Post date April 27, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Platforms
‘Roll with it’: Biostime’s subway ads rethink modern motherhood Post date April 24, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
GAP turns to music for emotional appeal in its latest Beijing pop-up Post date April 22, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Heytea turns construction barriers into a user-made art wall Post date April 22, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Can Otter TonTon turn hydration into a mass-market obsession? Post date April 21, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Chinese economy shows 4.8% Q1 2026 growth – but it’s not too promising Post date April 20, 2026 By Alastair Reid Schanche In News Tags Economy
What Song Yuqi’s L’Oréal appointment can tell us about how brands are choosing their ambassadors Post date April 20, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
China’s climate strategy is more industrial than environmental Post date April 17, 2026 By Alastair Reid Schanche In Opinions Tags Environment Technology
Canva’s Rednote play: turning ease-of-use into mass visibility Post date April 17, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding
A MUJI poster in Xujiahui has divided social media – concept lands, design questioned Post date April 15, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding
