For-me-ism: the term that’s become Rednote’s defining homelife trend Post date April 27, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Platforms
China’s climate strategy is more industrial than environmental Post date April 17, 2026 By Alastair Reid Schanche In Opinions Tags Environment Technology
‘Roll with it’: Biostime’s subway ads rethink modern motherhood Post date April 24, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
Are You Dead? app goes viral among isolated Chinese youth Post date January 14, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture
Meituan’s Rural Children’s Playground is now one of China’s largest preschool outreach programmes Post date January 14, 2026 By Alastair Reid Schanche In News Tags Society & Culture Marketing & Branding Platforms
Molly Tea’s viral My Own Swordsman moment shows the power of reactive marketing Post date January 12, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Platforms
Why Didi’s latest discount campaign focuses on China’s everyday ride-hailing cities Post date January 12, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Marketing & Branding
How a Beijing windstorm became a marketing win for 999 Ganmaoling Post date January 9, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding
Xiaomi KOL controversy: how fan culture turned a routine influencer deal into a crisis Post date January 9, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding Weibo
Lenovo deepens Nvidia partnership at CES 2026 with plans to build AI cloud super factory Post date January 8, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Why Rednote’s 2025 Interest Report says more than it intends to Post date January 8, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Xiaohongshu (RED)
JD Health’s red apple campaign and what it can teach us about Chinese CSR Post date January 6, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Levi’s Lunar New Year release shows how heritage brands are rethinking China Post date January 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Traditional Festivals
