Tencent explores digital roadshow in China to control 80% of the market by 2024

Recently, Tencent and a newly established tech firm, Shanghai Tengni, jointly launched a digital roadshow solution for the financial industry – Hui Luyan (literally Enabling Roadshow). A roadshow is most known as a series of meetings, that can happen anywhere in the world and last as long as a few weeks, where top executives talk with their companies’ current or potential investors. As remote working becomes popular, Tencent’s digital solution fills in the digital roadshow solutions in China with an ambition of controlling 80% of the market in two to three years

  • It targets three types of users: Financial Analysts; 
  • Listed financial companies and other entities in the upstream and downstream sectors; 
  • Financial institutions that participate in roadshow events with multiple presenters and audiences. 

As live broadcasting gains popularity worldwide, Internet giants have launched various digital tools to do just that. However, as Wang Jun (CEO of Shanghai Tengni) pointed out, enterprises’ needs for live streaming are overlooked, especially in the financial industry where streaming services are also in high demand.

In the past, roadshows used to happen through conference calls, but they could end up with many problems. For instance, poor connections, inefficient information audit, and compliance checks. Here comes the new digital roadshow service, implementing Tencent’s intelligent roadshow system and utilising its powerful audio-visual technologies.

In addition, it’s a solution that combines conference, roadshow, and live streaming functions with easy-to-use designs. This ability to network and reach out to investors in an easier and more efficient manner will allow companies of all shapes and sizes further room to grow and expand.

Wang sees the vast potential in the financial roadshow market. He estimated that the primary users base in China includes around 100,000 financial analysts in China – each one would use the services 1,500-2,000 times per year – and about 10,000 financial institutions in the upstream and downstream sectors. He expects to see more investments in this market, as these new pieces deliver greater ability to connect and invest, with such opportunities opening up more and more Chinese companies to larger financial backing in one of the worlds’ leading economies.

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