China is capitalizing on short-form video content with platforms like Douyin and Kuaishou continuing to grow in popularity. Indeed, all social media platforms, including Weibo, WeChat and Xiaohonghsu, have quickly made short-video a key element on their sites. China’s online video users are predicted to exceed 1.2 billion in the next three to five years as video becomes the main form of content and more diversified. The expanding short-video market has led to the rise of content creation, influencer marketing and digital user-generated campaigns. Brands such as Cartier have used these platforms to their advantage. Read more about short video on Dao Insights.