The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
China cracks down on “feminisation” of male youth Post date January 29, 2021 In News Tags Society & Culture Women in China Weibo
FDI to China rises by 4% in 2020 despite COVID-19 Post date January 29, 2021 In News Tags COVID-19 Society & Culture Marketing & Branding
Brands appeal to nostalgic marketing ahead of Chinese New Year Post date January 28, 2021 In News Tags Fashion & Retail Marketing & Branding Chinese New Year
Alibaba-backed self-driving taxis hit the road in Shenzhen Post date January 28, 2021 In News Tags Automotive Technology
Chinese New Year travel rush begins Post date January 28, 2021 In News Tags Society & Culture Travel Chinese New Year Douyin (TikTok) Weibo
Chinese consumers explore the outdoors with GUCCI X The North Face Post date January 28, 2021 In Creative Works Tags Buzzwords Print Video Luxury Sport & Fitness Travel Social Media Weibo Xiaohongshu (RED)
Douyin becomes exclusive partner of CCTV’s Chinese New Year Gala Post date January 27, 2021 In News Tags Livestreaming Platforms Chinese New Year Douyin (TikTok) WeChat
Chinese dating app Tantan reveals Gen-Z’s attitudes to relationships Post date January 27, 2021 In News Tags Gen-Z Love & Marriage Society & Culture Women in China Platforms
Unravelling consumers in the “China market” – an interview with Ashley Dudarenok Post date January 27, 2021 In Exclusives Tags Exclusives - Interviews Gen-Z Economy Older Generation Women in China Douyin (TikTok) WeChat Weibo
WeChat’s new features – animated emojis, status updates and WeBeans Post date January 26, 2021 In News Tags Technology Platforms Douyin (TikTok) WeChat
