E-commerce platform Tmall has announced that it will lower the threshold for merchants who want to open a store. The ‘Tmall Trial Operation Period’ will pilot in four industries (beauty, personal care, home cleaning, and baby products) from April 19.
The new process will enable merchants to access a simplified review process. After passing a 7-month trial operation capability assessment, the merchant will be eligible for an official Tmall store. According to the e-commerce platform, this will give businesses more opportunities to demonstrate their business capabilities. It will also enable Tmall to more fairly and effectively select high-quality businesses to work with.