Tmall report highlights role of ‘She Economy’ in China

Ahead of International Women’s Day on March 8, e-commerce platform Tmall has released its “She Power” 她力量 report. The paper highlights how women have promoted a new wave of consumption and developed the so-called ‘She Economy’. We’ve picked out some key findings from the report: 80% of Tmall’s top new brands in 2020 were focused … Continue reading Tmall report highlights role of ‘She Economy’ in China