Billie Eilish’s brand opens to Chinese consumers on Tmall Global

Billie Eilish, the pop musician popular among Gen-Z, launched her personal brand on Tmall Global yesterday with an announcement on Weibo. The post gained attention from her considerable fanbase in China. Universal Music China also announced that the singer will design more fashion ranges in the future. Last year, Tmall Global welcomed a number of … Continue reading Billie Eilish’s brand opens to Chinese consumers on Tmall Global