Ride-hailing giant DiDi launches elderly mode - Dao Insights

Ride-hailing giant DiDi launches elderly mode

Chinese ride-hailing giant DiDi has announced that it has launched special features for elderly residents. Older users can switch to the ‘elderly hailing’ mode to view the platform in a larger font and with simple designs. The mode, which came into effect in May, enables users to hail a car with one click.

This follows the launch of the DiDi Elderly Mini-Program and a car-hailing hotline on 22 January. So far, more than 4 million trips have been booked through the Mini-Program. Currently, among the elderly users who are verified on the DiDi Elderly mini-program, 60-69 years old account for 52.79%; 70-79 years old make up 35.27% of users; and 80+ years account for 11.95%. 

However, where it differs from the new function is that the Mini-Program only has access to certain features and can be used to travel to no more than ten addresses.

Since the launch of the ‘elderly hailing’ mode on DiDi, the number of orders among elderly users has increased significantly. In May 2021, the entire DiDi platform provided more than 2.4 million rides for 578,000 elderly users.

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