KFC has been stirring up consumer engagement in the past few years with their ongoing “Crazy Thursday” campaign, which has since evolved into a popular social media trend. The concept is simple – reduced prices for popular meal options, but only on Thursdays. Now for the latest iteration of this popular campaign, KFC has teamed up with the technology company, vivo, ahead of Chinese New Year.
The new campaign teases two distinct offers – consumers can either “buy chicken, get a device” or “buy a device, get chicken”. For the first option, customers who placed an order with KFC on January 12th have now been entered into a prize draw to win a brand new vivo X90 phone. On the flipside, consumers who purchased the vivo X90 phone directly from the vivo website on the same day are now in with a chance of winning a year of free “Crazy Thursday” bundles, which include KFC snacks and exclusive gift items.
KFC is renowned for its daring marketing campaigns in the Chinese market, having multiple well-established partnerships with domestic pop stars, such as Lu Han, and even taking inspiration from the beauty industry with their exclusive fried chicken-themed acrylic nail art in 2021. The “Crazy Thursday” campaigns have perhaps been their most successful campaign to date, first going viral in 2018 and continuing to stimulate netizen’s engagement since then.
Netizens had jokingly anticipated the partnership with vivo last year because one of the campaign’s popular social media catchphrases sounds like the technology company’s name. In a tongue-in-cheek move KFC has now made this a reality, referencing their own social media discourse to create a highly interactive dynamic with their consumer base.