On 27 May, food delivery service Eleme officially announced the opening of a fast-track ‘green channel’ allowing catering businesses to join the platform in just one hour. The service is being rolled out in Sichuan, Guangdong, Shanghai, Zhejiang, and Jiangsu, and will gradually be expanded.
Eleme will invest 1 billion RMB and traffic support with a total of 500 million views for newly opened takeaway catering businesses. The platform also launched open classes about operating on Eleme which new merchants can sign up to for free this year. In order to join Eleme, international brands must have a Chinese company license.
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