Puma and Hema’s co-branded campaign transports hotpot into space Post date April 8, 2021 In Creative Works Tags E-commerce Fashion & Retail Food & Beverage Sport & Fitness Technology Social Media WeChat Weibo
Jo Malone’s recommendation-based (zhongcao) marketing strategy in China Post date April 7, 2021 In Creative Works Tags Beauty & Cosmetics E-commerce Women in China Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
How Qingming traditions and COVID-19 dominated Tomb-Sweeping campaigns Post date April 1, 2021 In Creative Works Tags COVID-19 Print FMCG Food & Beverage Technology Travel Traditional Festivals Social Media
Cosmetics brand Florasis champions Chinese heritage Post date March 30, 2021 By Miranda Yuan In Creative Works Tags Print Beauty & Cosmetics E-commerce Women in China Shopping Festivals Singles' Day Social Media Weibo
Brandy Melville’s one-size policy inspires new ‘BM style’ in China Post date March 25, 2021 By Miranda Yuan In Creative Works Tags Video Digital Society Fashion & Retail Short Video Women in China Douyin (TikTok) Social Media Weibo Xiaohongshu (RED)
Chinese ice cream brand Chicecream melts the hearts of consumers Post date March 23, 2021 By Emily Riddell In Creative Works Tags Print Gen-Z E-commerce Food & Beverage Shopping Festivals Singles' Day Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Alibaba’s logistics platform urges book donation to rural Sichuan Post date March 18, 2021 In Creative Works Tags Print Video Art & Culture Charity & Non-profit Digital Society Education & Knowledge Technology Social Media Weibo
Challenging gender bias is key theme in Women’s Day campaigns Post date March 11, 2021 In Creative Works Tags Print Video Beauty & Cosmetics E-commerce Fashion & Retail Technology Women in China Special Days Douyin (TikTok) Social Media Weibo
Dior celebrates successful celebrities for International Women’s Day Post date March 4, 2021 In Creative Works Tags Print Video Beauty & Cosmetics Fashion & Retail Luxury Women in China Special Days Douyin (TikTok) Social Media Weibo
The Chinese lingerie brand taking on women’s beauty standards Post date March 2, 2021 In Creative Works Tags Print Video Beauty & Cosmetics Women in China Special Days Douyin (TikTok) Social Media WeChat Weibo
