Bulgari becomes the first to test the waters with Tmall’s “customised” flagship store Post date April 6, 2022 In News Tags E-commerce Fashion & Retail Luxury Platforms
China’s Gen Z find their new homes in camper vans Post date April 5, 2022 In News Tags COVID-19 Economy Entertainment Society & Culture Travel Platforms Douyin (TikTok) Xiaohongshu (RED)
How can marketers tap into China’s MBTI hype? Post date April 1, 2022 In News Tags Gen-Z Entertainment Society & Culture Platforms Weibo Xiaohongshu (RED)
How does the best-selling Chinese liquor brand Moutai change its marketing strategy amid the organisational reform? Post date March 31, 2022 In News Tags E-commerce Food & Beverage Platforms
E-commerce platforms become a lifeline under China’s new lockdown Post date March 31, 2022 In News Tags COVID-19 Digital Society E-commerce Platforms
Vegetables become real luxuries in locked down Chinese cities Post date March 30, 2022 In News Tags Fashion & Retail Food & Beverage Health & Pharma Society & Culture Platforms Douyin (TikTok)
Keep enthuses Chinese exercisers with hit virtual idol group A-Soul Post date March 30, 2022 In News Tags Digital Society Entertainment Sport & Fitness Technology Platforms
How does Lay’s turn a PR crisis in China into a brownie point for the brand? Post date March 29, 2022 In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms Weibo
Why do young Chinese delight in collecting gold beans? Post date March 29, 2022 In News Tags Digital Society Fashion & Retail Society & Culture Platforms Xiaohongshu (RED)
How is Euphoria reshaping fashion and beauty amongst China’s Gen Z? Post date March 25, 2022 In News Tags Entertainment Fashion & Retail Society & Culture Platforms Xiaohongshu (RED)
