Valentino’s Year of Tiger marketing campaign favoured by Chinese Gen-Z Post date February 1, 2022 In News Tags Luxury Society & Culture Marketing & Branding Chinese New Year Traditional Festivals
The top five gaming campaigns that buzzed China’s Gen Z in 2021 Post date January 31, 2022 By Qing Na In Exclusives Tags Gen-Z Digital Society Entertainment Gaming Society & Culture Technology Marketing & Branding Platforms Douyin (TikTok)
Apple reclaims No.1 spot in China’s smartphone market after six years Post date January 28, 2022 In News Tags Digital Society Technology Marketing & Branding
How does Moxy decode China’s subcultures with its launch in Shanghai? Post date January 27, 2022 In Creative Works Tags Gen-Z Entertainment Fashion & Retail Gaming Society & Culture Marketing & Branding
Will European luxury brands incorporate guochao the same way they did with Japanese pop culture? Post date January 26, 2022 By Laura Pan In Opinions Tags Luxury Society & Culture Marketing & Branding
Does Honor of Kings look down upon homegrown brands? Post date January 24, 2022 In News Tags Society & Culture Sport & Fitness Marketing & Branding Chinese New Year Traditional Festivals
Miniso uses a calendar campaign to regain its Chinese consumers Post date January 20, 2022 By Ran Zhao In Creative Works Tags Culture Society & Culture Marketing & Branding Chinese New Year Traditional Festivals
Zara drops first Chinese designer crossover, teaming up with Susan Fang Post date January 18, 2022 In News Tags Fashion & Retail Society & Culture Marketing & Branding
HLA: the successful retailer unknown outside China Post date January 18, 2022 By Ana Derboven In Creative Works Tags Fashion & Retail Society & Culture Marketing & Branding
The Chinese brand that opened its first offline store in a hidden street Post date January 13, 2022 In News Tags Fashion & Retail Society & Culture Marketing & Branding
