China’s wilderness survival craze: how the Qixing Mountain challenge turned endurance into a viral spectacle Post date December 15, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Society & Culture Marketing & Branding
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Beijing sees cross-border tourism hit five-year high as visa-free travel fuels rebound Post date December 10, 2025 By Alastair Reid Schanche In News Tags Travel
Meituan sets sights on Brazil with $1 billion entry investment Post date October 16, 2025 In News Tags E-commerce Food & Beverage Platforms
Safeguard turns hygiene into social currency with hit show One Meal to Immortality Post date October 16, 2025 By Alastair Reid Schanche In News Tags Entertainment Food & Beverage Marketing & Branding Weibo
JD joins its competitor: Seven Fresh Kitchens go live on Meituan Post date October 15, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Platforms
Mixue goes viral for printing serialised novels on their receipts Post date October 15, 2025 By Alastair Reid Schanche In News Tags Entertainment Food & Beverage Marketing & Branding
How Walmart used the sounds of nature to stand out during the Mid-Autumn Festival Post date October 13, 2025 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding
Chagee open a giant Super Tea Warehouse flagship store in Hong Kong Post date October 13, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Crunching Golden Week numbers: Alipay shows tourist surge, domestic spending booms Post date October 13, 2025 By Alastair Reid Schanche In News Tags E-commerce Society & Culture Travel
Amap drives 100 million diners to offline restaurants during Mid-Autumn Festival Post date October 10, 2025 By Alastair Reid Schanche In News Tags Digital Society Food & Beverage Technology Platforms
Hoka picks Jing Boran as brand ambassador Post date October 9, 2025 By Alastair Reid Schanche In News Tags Hoka Fashion & Retail Marketing & Branding
Uniqlo picks ping pong star Truls Moregard for new China winter campaign Post date October 9, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Weibo
