Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
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Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Former EXO member Tao’s sanitary pad line sells out in minutes Post date May 20, 2025 By Yimin Wang In News Tags Entertainment Society & Culture Women in China Social Media
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POP MART releases series of animated shorts for Nyota Post date May 20, 2025 By Yimin Wang In News Tags Digital Society Marketing & Branding Social Media
Speedo teams up with moodytiger for new swim training line celebrating “Born Swimmers” Post date May 19, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
Haidilao opens first bakery brand SCHWASUA in Hangzhou Post date May 19, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
China 2025 Top Cultural Marketing Trends Post date May 19, 2025 By Yimin Wang In Exclusives Tags Art & Culture Digital Society Society & Culture Marketing & Branding
Lei Jun reveals first in-house Xiaomi chip in 8 years Post date May 19, 2025 By Yimin Wang In News Tags Digital Society Technology Social Media Weibo
Alibaba revenue up 6% in FY2025, but is “all in” on AI working out? Post date May 19, 2025 By Yimin Wang In News Tags Digital Society E-commerce Technology Platforms
Hermès travelling exhibition opens in Shenzhen Post date May 19, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Luxury Marketing & Branding
Key takeaways from the China Beauty Expo (CBE) Shanghai 2025 Post date May 19, 2025 By Yimin Wang In News Tags Beauty & Cosmetics Fashion & Retail Society & Culture Marketing & Branding
