Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Triumph International exits China as women shift to comfort-first lingerie Post date February 11, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Society & Culture
Apple’s Chinese New Year film pivots from family reunion to quiet companionship Post date February 10, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding Chinese New Year Traditional Festivals
How Gen Z is reshaping the way Chinese brands go global Post date February 9, 2026 By Alastair Reid Schanche In News Tags Digital Society Society & Culture Marketing & Branding
Hema is rewriting what good Lunar New Year goods look like Post date February 9, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding Chinese New Year Traditional Festivals
Chinese property developers face over RMB 240bn in losses as downturn drags on Post date February 9, 2026 By Alastair Reid Schanche In News Tags Real-estate
China’s declining birth rate and the folly of grand predictions Post date February 9, 2026 By Alastair Reid Schanche In Opinions Tags Society & Culture
DOCUMENTS and Peace Incense: how to launch a sub-brand Post date February 9, 2026 By Alastair Reid Schanche In Creative Works Tags Marketing & Branding
Adidas Originals turns Lunar New Year into long-form IP with CLOT anime series Post date February 6, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
China’s wind and solar energy capacity has overtaken its thermal energy capacity for the first time Post date February 5, 2026 By Alastair Reid Schanche In News Tags Society & Culture Technology
Why Acqua di Parma’s Wang Anyu pick stands out in China’s crowded ambassador market Post date February 5, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
