Weddings, thefts and takeaways: Duolingo’s China strategy Post date August 29, 2026 In Creative Works Tags Platforms
Taobao takes Qixi back to its roots with this female-focused film Post date September 3, 2026 By Alastair Reid Schanche In News Tags Marketing & Branding Platforms
Kylie Jenner launches fragrance through Harmay with the blessing of the digital god of wealth Post date September 1, 2026 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Marketing & Branding
How Xiao Mifeng is carving out a campus niche in a busy social media landscape Post date April 1, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
China’s tech giants are closing ranks on corruption and ByteDance is the latest signal Post date March 31, 2026 By Alastair Reid Schanche In News Tags Digital Society
Satine moves fast on a Qu Ying pronunciation meme that’s going viral fast Post date March 31, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Nike turns a Shanghai corner shop into Air Max store for 30th anniversary Post date March 31, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Alipay spotlights transplant survivors in Ant Forest campaign Post date March 30, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
Jeanswest hires Zhang Ruonan to sell ‘light oxygen’ ease Post date March 30, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Luckin brings Luo Yonghao’s self-slap meme back to sell bigger cups Post date March 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Rednote turns ‘pointless’ competitions into a platform feature Post date March 25, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms Xiaohongshu (RED)
How Tmall turned trend marketing into a lived experience Post date March 25, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding
Oreo rides Zhu Yu buzz with Tian Xiwei spring tie-in Post date March 25, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
