Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Inside LOEWE’s Lunar New Year campaign in China: craft, restraint, and cultural fluency Post date February 4, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Marketing & Branding
Apple sales break records with signs of a China rebound Post date February 4, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Draco Malfoy becomes the unlikely face of Chinese New Year Post date February 4, 2026 By Alastair Reid Schanche In News Tags E-commerce Society & Culture Platforms Weibo
UK citizens set for 30-day visa-free travel to China after Starmer–Xi meeting Post date February 3, 2026 By Alastair Reid Schanche In News Tags Society & Culture
Big tech, Red packets and the race for AI user loyalty Post date February 3, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Technology Marketing & Branding Platforms
Keep’s The Sword in Her Hand campaign is a solid cementing of brand strategy Post date February 2, 2026 By Alastair Reid Schanche In News Tags Society & Culture Marketing & Branding Platforms
McDonald’s continues its running Lunar New Year ads with hopes of embedding the brand into the holiday Post date February 2, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Colgate’s China livestream sparks controversy over ‘regenerating teeth’ claims Post date January 30, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Weibo
Pucky Knock Knock: Pop Mart’s next viral pressure valve sounds like a wooden fish Post date January 30, 2026 By Alastair Reid Schanche In News Tags Entertainment Marketing & Branding
China reveals reusable crewed spacecraft ready for space tourism by 2028 Post date January 29, 2026 By Alastair Reid Schanche In News Tags Technology
