Why Yili’s World Cup campaign was the most successful viral marketing moment of the tournament Post date July 22, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Sport & Fitness
Kimi K3: China’s breakthrough new AI model Post date July 23, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology
Guming ends Nanjing’s long-distance milk tea relationship with first store Post date July 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms
Luckin brings Luo Yonghao’s self-slap meme back to sell bigger cups Post date March 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Rednote turns ‘pointless’ competitions into a platform feature Post date March 25, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms Xiaohongshu (RED)
How Tmall turned trend marketing into a lived experience Post date March 25, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding
Oreo rides Zhu Yu buzz with Tian Xiwei spring tie-in Post date March 25, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
China expands digital yuan network as rollout shifts into banking system Post date March 24, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms
Xiaomi recruits Shu Qi and Su Bingtian as it rolls out new SU7 Post date March 24, 2026 By Alastair Reid Schanche In News Tags Technology Marketing & Branding
Hema jump on internet meme culture with a timely OpenClaw spoof Post date March 23, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Society & Culture Marketing & Branding
Bananain lets Xinjiang cotton farmers write their copy Post date March 20, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Estée Lauder appoints Xin Zhilei as global makeup ambassador Post date March 18, 2026 By Alastair Reid Schanche In News Tags Beauty & Cosmetics Marketing & Branding
JD.com takes on Amazon in Europe with Joybuy launch Post date March 18, 2026 By Alastair Reid Schanche In News Tags Digital Society E-commerce Platforms
