The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Who is the viral street food star Auntie Goose Legs? Post date December 8, 2023 By Yimin Wang In Opinions Tags Digital Society Food & Beverage Livestreaming Society & Culture Douyin (TikTok) Weibo
Zegna to reposition itself in China as “real luxury” Post date December 8, 2023 By Yimin Wang In News Tags Fashion & Retail Luxury Society & Culture Marketing & Branding
Seeding 101: Xiaohongshu launches marketing certification Post date December 7, 2023 By Miranda Jarrett In News Tags E-commerce Marketing & Branding Platforms Social Media Xiaohongshu (RED)
In orbit: Pradasphere II opens in Shanghai Post date December 7, 2023 By Yimin Wang In News Tags Art & Culture Digital Society Fashion & Retail Luxury Weibo
Chanel banks on Central China with new Zhengzhou store Post date December 6, 2023 By Miranda Jarrett In News Tags Fashion & Retail Luxury Marketing & Branding
Send flowers: China delivers its 120 billionth parcel of the year Post date December 6, 2023 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail Society & Culture
Anta launches outdoor-themed podcast with Chinese National Geography Post date December 5, 2023 By Yimin Wang In News Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding Platforms
Li-Ning teams up with LA artist Steven Harrington for a final skate Post date December 5, 2023 By Yimin Wang In News Tags Art & Culture Digital Society Fashion & Retail Sport & Fitness
KFC heats up Christmas with bucket-shaped mini electric cooker Post date December 5, 2023 By Yimin Wang In News Tags Digital Society Food & Beverage Society & Culture Marketing & Branding Weibo
CLOT releases Christmassy three-way collab teddy bear keyring Post date December 4, 2023 By Yimin Wang In News Tags Digital Society Entertainment Fashion & Retail Marketing & Branding
