The brands and moments behind China’s soft power rise Post date November 3, 2025 By Alastair Reid Schanche In Exclusives Tags Digital Society Society & Culture Technology Platforms Xiaohongshu (RED)
Marketing beauty to China’s Gen Z – an interview with Judydoll’s Julie Liu Post date October 31, 2025 By Alastair Reid Schanche In Exclusives Tags Beauty & Cosmetics Digital Society Marketing & Branding
The most unlikely collab of the year? McDonald’s China team up with Mercedes-Benz Post date October 29, 2025 By Alastair Reid Schanche In News Tags Automotive Food & Beverage Marketing & Branding
Hey Tea Blossoms (in) Shanghai, before going nationwide Post date February 5, 2024 By Yimin Wang In News Tags Digital Society Entertainment Food & Beverage Marketing & Branding Weibo
McDonald’s animates CNY with short film and pop-up restaurant Post date February 5, 2024 By Yimin Wang In News Tags Art & Culture Food & Beverage Society & Culture Marketing & Branding Traditional Festivals Weibo
Unpacking post-pandemic trends in China’s luxury sector – an interview with Laura Pan Post date February 1, 2024 By Miranda Jarrett In Exclusives Tags Exclusives - Interviews Fashion & Retail Luxury Marketing & Branding
Good(ness) me! Guming collaborates with Heaven Official’s Blessing again for CNY Post date February 1, 2024 By Yimin Wang In News Tags Art & Culture Entertainment Food & Beverage Marketing & Branding Traditional Festivals Weibo
China’s luxury market back on track despite 2023’s rocky second half Post date January 31, 2024 By Miranda Jarrett In News Tags Economy Fashion & Retail Luxury Travel
Meituan to the rescue! CNY shopping panic averted Post date January 31, 2024 In News Tags Digital Society E-commerce Food & Beverage Platforms Chinese New Year Traditional Festivals
What will TikTok’s “shoppable” video feature look like? Post date January 31, 2024 By Miranda Jarrett In News Tags Digital Society E-commerce Technology Platforms Douyin (TikTok) Social Media
Hotly anticipated Apple CNY ad finally out, and it’s a tearjerker Post date January 31, 2024 By Yimin Wang In News Tags Art & Culture Digital Society Entertainment Technology Traditional Festivals
You NOWWA, this is not Chagee Post date January 31, 2024 By Yimin Wang In News Tags Digital Society Food & Beverage Luxury Society & Culture Marketing & Branding
LEGO bricks and mortar: toymaker opens CNY pop-up market in Beijing Post date January 31, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Marketing & Branding Traditional Festivals Douyin (TikTok)
