Max Mara’s Shanghai moment says everything about luxury’s China reset Post date June 22, 2026 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail
Shein and BHV end Paris partnership after just seven months Post date June 18, 2026 By Alastair Reid Schanche In News Tags E-commerce Fashion & Retail Platforms
Lululemon apologises after Great Wall drum controversy sparks backlash Post date June 17, 2026 In News Tags Digital Society Fashion & Retail Weibo
Xiang Piaopiao takes its milk tea overseas as domestic growth cools Post date April 1, 2026 By Alastair Reid Schanche In News Tags Food & Beverage
How Xiao Mifeng is carving out a campus niche in a busy social media landscape Post date April 1, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
China’s tech giants are closing ranks on corruption and ByteDance is the latest signal Post date March 31, 2026 By Alastair Reid Schanche In News Tags Digital Society
Satine moves fast on a Qu Ying pronunciation meme that’s going viral fast Post date March 31, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Nike turns a Shanghai corner shop into Air Max store for 30th anniversary Post date March 31, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Alipay spotlights transplant survivors in Ant Forest campaign Post date March 30, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding
Jeanswest hires Zhang Ruonan to sell ‘light oxygen’ ease Post date March 30, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Luckin brings Luo Yonghao’s self-slap meme back to sell bigger cups Post date March 27, 2026 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding
Rednote turns ‘pointless’ competitions into a platform feature Post date March 25, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms Xiaohongshu (RED)
How Tmall turned trend marketing into a lived experience Post date March 25, 2026 By Alastair Reid Schanche In Creative Works Tags E-commerce Marketing & Branding
