Louis Vuitton finds its Chengdu chill with a city-life pop-up Post date October 24, 2025 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding Weibo Xiaohongshu (RED)
How Federer helped On build its China story through impactful community action Post date October 27, 2025 By Alastair Reid Schanche In Creative Works Tags Fashion & Retail Society & Culture Sport & Fitness Marketing & Branding
Attention, atomised: inside China’s micro marketing boom Post date October 21, 2025 By Alastair Reid Schanche In Creative Works Tags Digital Society Marketing & Branding Platforms Xiaohongshu (RED)
Back to Wonderland: Starbucks teams up with Disney with Alice tea party-themed collab Post date April 4, 2024 By Yimin Wang In News Tags Art & Culture Entertainment Food & Beverage Marketing & Branding Weibo
Meituan recruits indie band for back-to-spring campaign Post date April 4, 2024 By Yimin Wang In News Tags Art & Culture Digital Society Entertainment Marketing & Branding Platforms
Disgraced livestreamer Xinba sets up content management venture Post date April 3, 2024 By Miranda Jarrett In News Tags Digital Society E-commerce Livestreaming Short Video
SHEIN doubles profits to 2 billion as it mulls London IPO listing Post date April 3, 2024 By Miranda Jarrett In News Tags E-commerce Economy Fashion & Retail
Expecting to fly? China banks on “low-altitude economy” to become 1 trillion industry Post date April 3, 2024 By Yimin Wang In News Tags Automotive Digital Society Governmental Society & Culture Technology Weibo
Spring equinox marketing: which Chinese food delivery giant did it better? Post date April 1, 2024 By Miranda Jarrett In Creative Works Tags Gen-Z E-commerce Food & Beverage Marketing & Branding Platforms Traditional Festivals
Ministry of Commerce finally scraps 200% tariffs on Australian wine Post date March 29, 2024 By Miranda Jarrett In News Tags Economy Food & Beverage Governmental
Cracking the code: Is Tianshui the latest city marketing model after Zibo and Harbin? Post date March 29, 2024 By Yimin Wang In Opinions Tags Food & Beverage Society & Culture Travel Marketing & Branding Weibo
German fitness influencer becomes Hey Tea ambassador Post date March 29, 2024 By Miranda Jarrett In News Tags Food & Beverage Health & Pharma Social Media
Top 3 findings from this year’s China Internet Audio and Video Convention Post date March 28, 2024 By Miranda Jarrett In News Tags Digital Society E-commerce Entertainment Short Video Technology
