HEYTEA Lab hits Bangkok with a keen eye for localisation Post date October 2, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Haier makes campaign content from repairing a 1997 dishwasher Post date September 30, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology Marketing & Branding
From Sichuan’s peaks to city streets: Adidas’s Shanchuanli pitch Post date September 30, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
On the front page: Xiaohongshu and The Cover magazine to put you on the cover of Chengdu Post date January 6, 2025 In News Tags Digital Society Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
Gucci kicks off CNY campaign with video starring Xiao Zhan and Ni Ni Post date January 6, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Luxury Marketing & Branding Traditional Festivals
Adulting is hard? Baidu teams up with children’s TV host for message to viewers Post date January 3, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Freshippo achieves 9 months of profitability: internal letter Post date January 3, 2025 In News Tags Digital Society E-commerce Fashion & Retail FMCG
“Self-care”, the Alipay word of the year for 2024 Post date January 3, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Luckin vs Nescafé: a tale of two frozen pear coffees Post date December 24, 2024 By Yimin Wang In News Tags Digital Society FMCG Food & Beverage Travel Marketing & Branding
What is “Guzi economy” and why is it surging? Post date December 23, 2024 By Yimin Wang In News Tags Digital Society Entertainment Fashion & Retail Marketing & Branding
Daigou for… a supermarket? Pangdonglai bans livestream resales Post date December 20, 2024 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail FMCG Livestreaming
Alibaba sells Intime Department Store to “Chinese Buffett” Youngor Post date December 19, 2024 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail
Whatever happened to Double 12? Post date December 18, 2024 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail Shopping Festivals
