HEYTEA Lab hits Bangkok with a keen eye for localisation Post date October 2, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Marketing & Branding
Haier makes campaign content from repairing a 1997 dishwasher Post date September 30, 2026 By Alastair Reid Schanche In News Tags Digital Society Technology Marketing & Branding
From Sichuan’s peaks to city streets: Adidas’s Shanchuanli pitch Post date September 30, 2026 By Alastair Reid Schanche In News Tags Fashion & Retail Marketing & Branding
Who’s BIEM.L.FDLKK, the “Moutai of clothing” that sold 3.5 billion? Post date December 4, 2024 By Yimin Wang In News Tags Digital Society Fashion & Retail Sport & Fitness Marketing & Branding
Levi’s and Van Gogh? The unusual collabs of CHAGEE Post date December 4, 2024 By Yimin Wang In News Tags Art & Culture Digital Society Fashion & Retail Food & Beverage Marketing & Branding
Provocative? Wu Liufang, the former gymnast’s “vulgar” account returns with doubled following Post date December 3, 2024 By Yimin Wang In News Tags Digital Society Society & Culture Sport & Fitness Women in China Social Media
KFC follows on from last Christmas with electric griddle, but why coconut? Post date November 29, 2024 By Yimin Wang In News Tags Entertainment Food & Beverage Marketing & Branding Special Days
Why is the 7-Eleven lightbox sold out everywhere? Post date November 28, 2024 By Yimin Wang In News Tags Digital Society FMCG Society & Culture Marketing & Branding
CNY campaigns start now? To Summer unveils Year of the Snake collection Post date November 28, 2024 By Yimin Wang In News Tags Beauty & Cosmetics Digital Society Marketing & Branding Traditional Festivals
SF Express goes public, again: Logistics giant now trading in Hong Kong Post date November 28, 2024 By Yimin Wang In News Tags Digital Society E-commerce Platforms
Montblanc launches first-ever China concept store in Chengdu Post date November 27, 2024 By Yimin Wang In News Tags Fashion & Retail Luxury Society & Culture Marketing & Branding
Japanese rock band Kanekoayano releases charitable merch for stray cat rescue in China Post date November 27, 2024 By Yimin Wang In News Tags Art & Culture Charity & Non-profit Society & Culture
CEO too overbearing: Durex launches anti-domestic violence “microdrama” Post date November 27, 2024 By Yimin Wang In News Tags Digital Society Entertainment Health & Pharma Society & Culture Women in China Marketing & Branding
