Short-video platform Kuaishou, Chinese TikTok Douyin’s main rival app, officially announced their cooperation with the Conmebol Copa América 2021. Kuaishou obtained the rights to livestream the 28 games of the oldest football tournament in the world. The platform will be sharing livestreams and innovative short video content created by sports creators.
The official announcement video from Kuaishou sports official account hit 2.2 million views and 14,700 likes on Weibo with some netizens expecting Kuaishou to obtain rights to also livestream the UEFA Champions League and the FIFA World Cup in the future.
According to PRNewswire, previously in May, Kwai, a short video platform developed by Kuaishou Technology, had already become the exclusive online social network partner of the Conmebal Copa América 2021 and the first short video social platform to sponsor this iconic tournament. Kwai users can see exclusive and unique content on official accounts @CONMEBOLICopaAmerica and @CopaAméricaBR.