Sweaty Betty has announced the official opening of its flagship store on e-commerce platform Tmall. This follows the launch of its Weibo account on January 18, in which it shared its official entry into the Chinese market.
Sweaty Betty’s products aim to “empower women through fitness and beyond” and are targetted at those interested in an active lifestyle. All of the products made by the British sportswear brand are designed by and created exclusively for women.
It is introducing its globally popular ‘bum-sculpting hip-shaping sports tights’ to Chinese consumers on its Tmall store.