Shanghai will host its 30th annual Tourism Festival from September 12 to 27. The festival will partner with tourism and entertainment platforms like Trip.com Group and Meituan Dianping to promote online and offline consumption.
A wide range of activities will be on offer including tours around the Huangpu River and local countryside, and night festivities.
Cities and attraction in nearby provinces, such as Nantong, Wenzhou and Huangshan, will also participate in the festival by launching cross-provincial tourist activities and sharing tourism resources.
The travel industry has been hit heavily by COVID-19. While Beijing announced that it would resume direct international flights to 8 countries yesterday, international travel to and from China is still heavily restricted. However, domestic tourism has rebounded, and, during Qixi (Chinese Valentine’s Day), demand for travel even expanded beyond last year’s levels.