Australian healthcare and beauty brand Swisse saw its GMV increase by 1535% compared to the same period last year due to its involvement in JD’s Super Brand Day initiative.
Swisse released limited edition versions of some of its best-selling products, including the small Q bottle, gift boxes of Ultiboost Grape Seed, Calcium and Vitamin D, Liver Detox and a healthcare gift box for Mid-Autumn Festival.
Swisse has been the top imported healthcare brand on JD for five consecutive years and the number one online seller in the vitamin, herbal and mineral supplements category for the past three years.
Read more about e-commerce platform JD:
- JD announces promotional measures for Singles’ Day
- JD brings digital London Fashion Week to China
- JD’s net revenue expands to 201 billion RMB in Q2
- JD Health launches ‘family doctor’ digital health service and selects banks for planned $1 billion Hong Kong IPO
