Focus on Luxury & Electric Cars at Beijing Auto Show | Dao Insights

Luxury and electric vehicles take centre stage at Beijing Auto Show

The Beijing Auto Show, focussed on the world’s largest car market, began on September 26. China’s auto market has rebounded from the COVID-19 crash in recent months, especially among luxury and electronic high-end brands.

The show reflected three key trends in China’s automotive industry:

  • The market’s sharp bounce back since April
  • Strong demand for midsize to large luxury vehicles
  • A flood of investment in electric vehicles

China’s car sales rose 12% in August compared to the same period last year. This marks the fifth straight increase after plunging during lockdown in January when sales collapsed a record 79% to the lowest since 2005.

Premium vehicles accounted for 15% of the Chinese market in August, up from around 10% for all of last year. Electric vehicles were widely discussed at the Beijing Auto show due to Tesla’s boom in China.

Check out our case study: Tesla takes on “Made in China” and wins over Chinese consumers

Read the latest automotive news from China.

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