China’s largest gaming convention, ChinaJoy (also known as the China Digital Entertainment Expo & Conference), has launched its 18th event today. The 2020 event will be held from July 31 to August 3 at the Shanghai New International Expo Center.
Over 400 enterprises will take part including large-scale platforms and tech companies, such as Tencent, NetEase, Perfect World, Kuaishou, Baidu, JD and Bilibili. ChinaJoy has partnered with JD PLUS (JD’s premium membership program) to provide a virtual online experience for fans through online press conferences, product showcases and livestreaming.
Read more about ChinaJoy’s partnership with JD PLUS
Read more about the rapid growth in China’s gaming industry since lockdown