Livestreaming has skyrocketed in 2020 and has become THE channel to promote products. More and more industries have taken to livestreaming and categories have expanded to include tourism, education and cultural heritage livestreams.
Just take a look at these shocking stats from livestreaming in the e-commerce industry during the first half of 2020:
- The number of livestreams focusing on e-commerce have exceeded 10 million
- Over 50 billion unique views of livestreams
- The e-commerce industry has 400,000 active livestreamers
- 20 million products were released via livestreaming channels
The impact of COVID-19 in forcing shoppers online, along with the popularity of livestreaming, has resulted in huge gains for e-commerce. The number of online shoppers increased by 100 million from 2019. Online retail transaction reached 4350 billion RMB in revenue in the first half of 2020, up 14.3% year-on-year.