Prada localises love for 520 (China’s Valentine’s Day) Post date May 6, 2021 In Creative Works Tags Experiential Print Video E-commerce Gaming Love & Marriage in China Luxury Occasions Special Days Douyin (TikTok) WeChat Weibo
Does Elon Musk’s Tesla really need marketing in China? Post date April 21, 2021 By Edison Xiong In Opinions Tags Automotive Livestreaming Marketing & Branding Short Video Tech Trends Douyin (TikTok) WeChat Weibo
WABC inspires autism awareness through artistic social media campaigns Post date April 15, 2021 In Creative Works Tags Video Non-profit Art & Culture Short Video Special Days Douyin (TikTok) Social Media WeChat Weibo
Puma and Hema’s co-branded campaign transports hotpot into space Post date April 8, 2021 In Creative Works Tags Technology E-commerce Fashion & Retail Food & Beverage Sport & Fitness Social Media WeChat Weibo
Jo Malone’s recommendation-based (zhongcao) marketing strategy in China Post date April 7, 2021 In Creative Works Tags Beauty & Cosmetics E-commerce Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
Chinese ice cream brand Chicecream melts the hearts of consumers Post date March 23, 2021 In Creative Works Tags Print E-commerce Food & Beverage Singles' Day in China Shopping Festivals Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
The Chinese lingerie brand taking on women’s beauty standards Post date March 2, 2021 In Creative Works Tags Print Video Beauty & Cosmetics Female Empowerment in China Special Days Social Media WeChat Weibo
China’s Darry Ring binds partners to marriage with eternal ring Post date February 25, 2021 In Creative Works Tags Print Video Watches & Jewellery E-commerce Love & Marriage in China Luxury Short Video Douyin (TikTok) Social Media WeChat Weibo Xiaohongshu (RED)
How Chinese Olympian’s sports brand Li-Ning stood by athletes during COVID-19 Post date February 23, 2021 In Creative Works Tags Print Video Fashion & Retail Sport & Fitness Social Media WeChat Weibo
YSL overlooks Chinese New Year for Valentine’s Day Post date February 18, 2021 In Creative Works Tags Print Video Beauty & Cosmetics Chinese New Year E-commerce Love & Marriage in China Luxury Valentine's Day Douyin (TikTok) Social Media WeChat Weibo
