Molly Tea’s viral My Own Swordsman moment shows the power of reactive marketing Post date January 12, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Platforms
JD Health’s red apple campaign and what it can teach us about Chinese CSR Post date January 6, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Alibaba backs Meitu AI with US$250m convertible bond investment Post date January 3, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Platforms
JD.com takes smart toilets to Guizhou’s highest tourist plateau Post date December 16, 2025 By Alastair Reid Schanche In News Tags E-commerce Marketing & Branding Platforms
Hema’s salty cake slip-up becomes a viral marketing free-for-all Post date December 16, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms Weibo
Alibaba moves to turn Qwen into an AI super app Post date December 10, 2025 By Alastair Reid Schanche In News Tags E-commerce Technology Platforms
A Chinese AI smartphone that acts on your behalf hits regulation wall Post date December 9, 2025 By Alastair Reid Schanche In News Tags Digital Society Technology Platforms
Solid mango pomelo sago: the dessert taking over the internet and the brands getting involved Post date December 8, 2025 In Creative Works Tags Digital Society Food & Beverage Marketing & Branding Platforms Weibo
Mixue follows Meituan into Brazil as local-life tests foreign markets Post date December 3, 2025 By Alastair Reid Schanche In News Tags E-commerce Food & Beverage Platforms
Double 11 2025 results highlight maturing consumer behaviour and foreign-brand momentum Post date November 25, 2025 By Alastair Reid Schanche In News Tags Digital Society E-commerce Fashion & Retail Technology Marketing & Branding Platforms
