Big tech, Red packets and the race for AI user loyalty Post date February 3, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society Technology Marketing & Branding Platforms
Keep’s The Sword in Her Hand campaign is a solid cementing of brand strategy Post date February 2, 2026 By Alastair Reid Schanche In News Tags Society & Culture Marketing & Branding Platforms
Meituan enters car sales and turns dealerships into local services merchants Post date January 21, 2026 By Alastair Reid Schanche In Creative Works Tags Digital Society E-commerce Platforms
TikTok Shop eyes Europe with new logistics strategy Post date January 19, 2026 By Alastair Reid Schanche In News Tags Digital Society E-commerce Platforms
Meituan’s Rural Children’s Playground is now one of China’s largest preschool outreach programmes Post date January 14, 2026 By Alastair Reid Schanche In News Tags Society & Culture Marketing & Branding Platforms
Molly Tea’s viral My Own Swordsman moment shows the power of reactive marketing Post date January 12, 2026 By Alastair Reid Schanche In News Tags Digital Society Marketing & Branding Platforms
JD Health’s red apple campaign and what it can teach us about Chinese CSR Post date January 6, 2026 By Alastair Reid Schanche In Creative Works Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Alibaba backs Meitu AI with US$250m convertible bond investment Post date January 3, 2026 By Alastair Reid Schanche In News Tags E-commerce Technology Platforms
JD.com takes smart toilets to Guizhou’s highest tourist plateau Post date December 16, 2025 By Alastair Reid Schanche In News Tags E-commerce Marketing & Branding Platforms
Hema’s salty cake slip-up becomes a viral marketing free-for-all Post date December 16, 2025 By Alastair Reid Schanche In News Tags Food & Beverage Marketing & Branding Platforms Weibo
