Yili’s Ambrosial Yogurt partners with viral creator behind Indian music parody Post date May 15, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
After Alibaba, Rednote teams up with e-commerce giant JD.com Post date May 14, 2025 By Yimin Wang In News Tags E-commerce Platforms Shopping Festivals Xiaohongshu (RED)
Naixue rebrands on its 10th anniversary—smart move or a misstep? Post date May 14, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Nongfu Spring’s new subway ad sparks backlash online Post date May 14, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Premium C-beauty brand MAOGEPING makes grand entrance to luxury fragrance with Forbidden City collab Post date May 13, 2025 By Yilan Ruan In News Tags Beauty & Cosmetics Society & Culture Marketing & Branding Platforms
After ice cups, iced water: Goodme introduces 1 RMB plain drink Post date May 12, 2025 By Yilan Ruan In News Tags Food & Beverage Society & Culture Marketing & Branding Platforms
Breaking Walled Gardens: Why Rednote and Alibaba teamed up for “Red Cat” Post date May 12, 2025 By Yimin Wang In Exclusives Tags Digital Society E-commerce Platforms Shopping Festivals Xiaohongshu (RED)
Proya breaks the 10 Billion RMB mark for the first time Post date May 9, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Aesop to close first mainland China store Post date May 8, 2025 By Yilan Ruan In News Tags Fashion & Retail Society & Culture Marketing & Branding Platforms
BiliBili pushes back against anxiety on Youth Day Post date May 7, 2025 By Yilan Ruan In News Tags Digital Society Society & Culture Marketing & Branding Platforms Special Days
