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Industries – Education & Knowledge
With the largest population in the world, China has an extremely competitive education market. All young Chinese sit the high-pressured college entrance exam, known as gaokao. Several brands have shown their support for students by running gaokao campaigns. The country’s online education market was growing rapidly prior to COVID-19 and the pandemic only accelerated this trend. By the end of 2020, the online market size had reached approximately 257.3 billion RMB. Several Chinese companies are pioneers in the edtech market, such as tutoring app Yuanfudao, TAL Education Group, and Zuoyebang. Chinese social media platforms, including Douyin and Bilibili, are including more and more knowledge-based and educational features, such as livestreams with teachers. Read the latest news about education and knowledge in China on Dao Insights.