How Heineken, Shanghai and F1 turned a race weekend into a citywide brand playground Post date March 16, 2026 By Alastair Reid Schanche In Creative Works Tags Entertainment Food & Beverage Sport & Fitness Marketing & Branding
Timothée Chalamet has gone viral in China for selling fermented tofu Post date March 16, 2026 By Alastair Reid Schanche In News Tags Entertainment Marketing & Branding
Apple cuts back its Apple tax in China Post date March 16, 2026 By Alastair Reid Schanche In News Tags Digital Society Platforms
JD Health works with Shanghai Mental Health Center on 100 emotional outlets Post date January 6, 2025 By Yimin Wang In News Tags Digital Society Health & Pharma Society & Culture Marketing & Branding
On the front page: Xiaohongshu and The Cover magazine to put you on the cover of Chengdu Post date January 6, 2025 In News Tags Digital Society Society & Culture Marketing & Branding Platforms Xiaohongshu (RED)
Gucci kicks off CNY campaign with video starring Xiao Zhan and Ni Ni Post date January 6, 2025 By Yimin Wang In News Tags Digital Society Fashion & Retail Luxury Marketing & Branding Traditional Festivals
Adulting is hard? Baidu teams up with children’s TV host for message to viewers Post date January 3, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Freshippo achieves 9 months of profitability: internal letter Post date January 3, 2025 In News Tags Digital Society E-commerce Fashion & Retail FMCG
“Self-care”, the Alipay word of the year for 2024 Post date January 3, 2025 By Yimin Wang In News Tags Digital Society Society & Culture Marketing & Branding Platforms
Luckin vs Nescafé: a tale of two frozen pear coffees Post date December 24, 2024 By Yimin Wang In News Tags Digital Society FMCG Food & Beverage Travel Marketing & Branding
What is “Guzi economy” and why is it surging? Post date December 23, 2024 By Yimin Wang In News Tags Digital Society Entertainment Fashion & Retail Marketing & Branding
Daigou for… a supermarket? Pangdonglai bans livestream resales Post date December 20, 2024 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail FMCG Livestreaming
Alibaba sells Intime Department Store to “Chinese Buffett” Youngor Post date December 19, 2024 By Yimin Wang In News Tags Digital Society E-commerce Fashion & Retail
